Website Promotion Tools

Your website is important to you, and you naturally want it to rank highly in search engine results. If you are a website host, especially one offering multiple domain web hosting, you will want to advise your clients of tools available to aid them in promoting their websites.

Retail tools

All-in-One Submission™

One of the most respected tools on the market, the easy-to-use All-in-One Submission™ application will analyze your keywords and their density, generate reports and a doorway page, search major engines with your keywords, submit your site to over 800,000 search engines, and much more.

IBP™ Internet Business Promoter

Among a wealth of other tools, IBP™ includes a keyword editor and density analyzer, ranking checker, search engine submission and link popularity tools, and a spider simulator.

Their are, of course, many other such retail tools being offered, but looking at these two will give you an idea of what you need to promote your website, and help you find one within your budget.

Free tools

There are a great number of website promotion tools available on the Internet: Some offered for download, others are simple-to-use online sites. All may be easily found through the top search engines.

HTML Validation

Search engine spiders may skip a page if they encounter bad or unrecognizable code. Use the free markup validation service at validator.w3.org.

Site and Spider Maps

Make it easy for the search engines to index your site by using one of the many online site and spider map generators. Adding the generated files to your website will allow the easy indexing of all of your pages and increase your chances of a higher ranking.

META Keyword Generators and META Tag Creators

Though not as definitive as they once were, META Tags and Keywords are still an important resource for high search engine rankings.

Keyword Density Analyzers

Search engine results rely, to a large part, on keyword density. Too few keywords means a lower ranking. Too many, and some engines may penalize you for “keyword stuffing.” Keyword density analyzers help you determine the right amount and mix of keywords. This is particularly useful for website hosts in the competitive world of multiple domain web hosting.

Google Adwords

The keyword tool at adwords.google.com is an invaluable aid in helping you determine the popularity and appropriateness of keywords for your site.

Link Popularity

The top search engines use backlinks–links to your site found on other websites–in their ranking algorithms. A backlink or link popularity checker will show you the number of other sites linking to your pages. Enhance the number of your backlinks using one of the many link exchange websites.

Page Rank

A page rank tool will allow you to check the search engine rankings of the pages on your website.

Search Engine Optimization

The most important technique of all. There are many retail and free online tools which will analyze the entirety of your site and help you optimize it to attain the highest possible ranking on the major search engines.