Top Search Queries in Google Websmaster Tools is a great tool for discovering what keywords do visitors use to find our website, what is the website position in Seach Engine Result Pages (SERPs) with each keyword? Today, Google has improved the Top Search Queries page in Webmaster Tools to provide more data and charts for each individual search query.
Previously Google just reported the average position at which your site’s pages appeared in the search results for a particular query. Now you can click on a given search query in the Top search queries report to see a breakdown of the number of impressions and the amount of clickthrough for each position that your site’s pages appeared at in the search results associated with that query. Impressions are the number of times that your site’s pages appeared in the search results for the query. Clickthrough is the number of times searchers clicked on that query’s search results to visit a page from your site. In addition to impressions and clickthrough numbers, you’ll also see a list of your site’s pages that were linked to from the search results for that search query.
Besides that, Google now generates charts for your your Top search queries data and displays it right within the page. The Top search queries chart includes a date range selector similar to what Google Analytics offers. So now if you really want to see what your site’s top search queries were for a particular week in the past, you can see the data for just that slice in time.